NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed Yahoo Wins Gold Medal for Online Olympic Traffic Online Olympic Traffic Soars; Mobile Viewing Habits Form In August, Americans went online at work to get sports info 26% more year-over-year...
NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed BRAND EQUITY It's understandable that an older-school company like NBC may get some things wrong, and rely on old metrics to judge success. Yahoo Wins Gold Medal for Online Olympic Traffic...
These are the most watched games in Olympic history. On the surface and by old measures, they would reach the apex of the podium, but that would be fool's gold. And that is fool's gold. Too many companies -- in this instance, NBC -- believe their...
In today's Brand Equity column, "NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed ," Erik Qualman explains why NBC left a lot to be desired, and why Google was left in the dust. In the last days of the Olympics, many are taking stock of...
