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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    We were good writers, and we knew the news business. Hire former journalists who are good writers and understand the news business. Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. Cutts also posted on Hacker News, in response to an author who was commenting that he had invited some good...

  3. How to Dominate the Entire First Page of Google

    Editor's note: This column originally was published on June 3, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. Regularly syndicating press releases can increase your brand real estate if universal...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead.

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Based on a study by Chitika, the biggest category for voice search is news at 20 percent, while text-based searches is reference-related topics at 22 percent. Yandex has always been ahead of the curve – it currently has a voice search option within...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Most websites have writers, web developers, marketers, search engine optimizers, and network administrators coming together to create the site. W3C-valid code is the one thing you can do prior to launch to have some confidence around a search...

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google applications, increasing the possibility that one might search for results via Google+, Google+Local, News, Offers, Voice, YouTube or one of many...

  8. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...