Data comes in multiple formats that take the form of un-structured, semi structured and structured data. The topic of Author Rank itself comes into question when people talk about if Google+ data isn’t used.
The software comes loaded with a great library of cartoon images as well as professional audio tracks and a generous license that allows videos to be created for commercial purposes and even resold. Much has been written in these columns about the...
Using the smartphone’s geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified distance of your location and send them a text letting them know about a specific promotion or daily...
Jenkins jumped in by saying the first thing you should figure when it comes to email is understanding the purpose of your program. Jenkins went on to say that the only thing that's more important than influencing consumers via email when it comes...
Whether it comes to knowing where you want to go, or knowing what you need to buy, or knowing when that new restaurant opens – and what your friends think of it – Google is our go-to hub of information for search.
When it comes to keywords, finding the right match isn't always easy and as you can see, fairly complicated. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords.
This recommendation comes not only from peers in social media environments, but also from authoritative blogs and news sources covering advertiser content editorially. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours.
This means that any new ideas you many have had for egobait are not so new when it comes to being published as it may have taken up to a month to publish the content. One example that I can share that comes to mind is Kane Jamison's Inbound.org...
The most likely series of events is that the consumer hears about your store first, comes in to browse your products, compare prices, and finally forms an opinion about your brand before becoming a customer.
Let's review what's available when it comes to Pinterest analytics, and how to leverage this information to improve your Pinterest marketing strategy. Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or...
A picture can say a thousand words, and this is especially true when it comes to advertising. And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may...
Some automated tools can also mark a link as questionable if it comes from a low PR site, but not all low PR sites are spammy. Are you the owner of a good quality site who has been asked to remove a link, or multiple links?
Adult App Store Mikandi released the first pornographic app for Google Glass on Monday and it was promptly banned just hours after launch. Mikandi released the app subtly titled 'Tits and Glass' on Monday morning, enabling users to create, upload...
This is where the current guest-posting scourge comes from. Everyone loves to speculate on Author Rank and its effect on the SERPs long term. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword.
A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Have you ever entered a website while researching a product or service, only to be confronted with massive amounts of content...
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Last but not least comes the money. You can use the following simple five-step plan to...
Consequently, many have handed over the keys of the kingdom when it comes to protecting the integrity of the brand, the relationships created, and optimum return on the investment in social. Brands and businesses were initial skeptical about the...
While long term strategies are great, board members and C-suite executives aren't known for their patience, especially when it comes to the online perception of their brand. Your online reputation can impact virtually every aspect of your digital...
This comes in the form of a set of motivating searches, where the results are not as high in quality as they would like Disclaimer: This column contains ideas that advocate radical changes to the SEO strategy for many web publishers.
When it comes to local online marketing, visibility is incredibly important. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain...
