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  1. Influence the Influencers: The Magic of Co-Created Social Content

    When it comes to co-creation of content, it's all about the mutually beneficial relationship. Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. Over the years Google algorithm has been changing to take...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Clearly everything is not well when it comes to content in the organization. Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the...

  4. 4 UX Tips That Will Improve Your Content Strategy

    You should do the same when it comes to creating your content strategy. You may find that there is an information gap when it comes to a particular decision-making topic, and you simply need to add content to your website in a place that it will be...

  5. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Bottom line, it comes down the best practices. So how can you know why exactly your site isn't a ranking well in Google? Is it Panda? Penguin? A regular search algo issue? Or does a competiting site simply have better content than you?

  6. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    That's where your marketing funnel comes in. Creating killer content won't do you any good if it's not something your users actually need. Instead of jumping right into brainstorming content types, start by creating buyer personas and buyer journeys.

  7. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I understand where this "guest blogging is bad" myth comes from. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations...