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  1. Bing Ads Enhances "Change History" Page

    Bing also improved the performance of the page, saying the Bing Ads team "acted on your feedback and have addressed performance bottlenecks in the Change History page when it comes to showing data for accounts with a large number of changes.

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when it comes to SEO. A few simple mini-deep dives at specific times throughout the...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    When it comes to the need for global brands to manage their advertising through one platform, Marin Software chief executive (CEO) David Yovanno says the demand is growing. Advertising platform Marin Software announced support for Yandex - Russia's...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    When it comes to backlinks, webmasters should always choose quality over quantity. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and customer service, search and social have never been more important. And with that comes a new expectation - your business...

  6. Last-Minute SEO - Here Come the Holidays!

    When Labor Day comes, you get back to work relaxed and ready to start working on your site visibility plan for the holidays. When Google comes through and hits you with an update that takes away your major search terms or even most of your site...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says it has found that 90 percent of the median advertiser's cost comes from only 9.5 percent of its products. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says...

  8. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    And, with $8.85 billion in net revenue, Google came out on top globally when it comes to mobile ad revenue in 2013, according to eMarketer. The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was...

  9. How FREE Website Call Conversion Tracking From Google Will Benefit You

    When a visitor comes to your website from a search ad, the visitor will see a unique number, not just the main number that you have on the site. Are you using call-tracking software? More than 70 percent of mobile searchers use click-to-call when...