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  1. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Organic search is generally used to refer to how well your site factors against that search engine’s organic...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How are the locations pages optimized for search engine performance? Post to news streams? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations.

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. Cutts also posted on Hacker News, in response to an author who was commenting that he had invited some good...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead.

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Most websites have writers, web developers, marketers, search engine optimizers, and network administrators coming together to create the site. W3C-valid code is the one thing you can do prior to launch to have some confidence around a search...