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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is...

  2. Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

    Webmasters will need to be much more careful about quoting content from online German publications after a new online copyright law comes into effect in Germany on August 1. The law, which targets search engines that provide snippets, originally...

  3. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Here are the four unique groups you need to observe when it comes to SEO campaigns: War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers...

  4. What is Mobile App Attribution & Why is it Important?

    When it comes to mobile advertising, there is always a question regarding attribution. Attribution is the measurement of user events in result of marketing activity. An event can be an app install, repeat app launch, level completion, in app...

  5. BloomReach Adds 4 New Metrics to Measure Page Quality

    When asked where the human element comes in, Kaufman says, “What the machine can’t do is create content. Co-founded by an ex-Googler and search quality team member, BloomReach and its CQM technology has been used in house for years, but now, it’s...

  6. 22 Facebook PR Secrets Every Community Manager Should Know

    The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it comes to how a brand can rank in authenticity...