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That's where content comes in. Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing puzzle. This is especially true of the B2B sector.
While Google is still the huge powerhouse when it comes to search market share in the US, Microsoft / Bing is definitely making its presence known with a nearly 2 percent increase from this time last year.
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is...
Webmasters will need to be much more careful about quoting content from online German publications after a new online copyright law comes into effect in Germany on August 1. The law, which targets search engines that provide snippets, originally...
Here are the four unique groups you need to observe when it comes to SEO campaigns: War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers...
NextGen as a plugin is all you need when it comes to image gallery management. Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion. The plugin also comes with easy to use widgets and...
It doesn't have to be rocket science as long as it comes from a real place. SEO has changed. We can't rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of stuff a second...
When it comes to mobile advertising, there is always a question regarding attribution. Attribution is the measurement of user events in result of marketing activity. An event can be an app install, repeat app launch, level completion, in app...
Woman Comes Up Limp Yet Again in Google Search Suggestion Fight In a ruling this week, a German federal court said Google must restrict information in its autocomplete when it violates personal rights.
Bottom line: there might not be that many brands using Google+ to its fullest extent, but clearly there are brands who are missing the boat when it comes to utilizing all social media platforms, particularly when it is so easy to cover them all.
When asked where the human element comes in, Kaufman says, “What the machine can’t do is create content. Co-founded by an ex-Googler and search quality team member, BloomReach and its CQM technology has been used in house for years, but now, it’s...
That all comes down to education. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm.
When it comes to SEO, you aren't shopping for the lowest price; you're seeking the best level of service. This isn't an if question. Robust online marketing is imperative for survival in a web-driven world.
Once you press the play button, Google's card building machine comes to life, letting you "draw" Mom or flowers, or create a special "hand-made" gift. Ever wanted to craft art on Google's homepage? Today is your lucky day – if, for some reason...
When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
That's where content comes in. Everyone's talking about content marketing these days. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business.
Image via Understanding Google Maps and the change comes not long after the launch of the new Google Places for Business dashboard. Google has removed the link to Places search. The link, which had been located in Google's "More" drop-down menu...
The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it comes to how a brand can rank in authenticity...
It is a model that works fantastically well when it comes to working on content strategy too as a pillar in a process to ensure that every visitor type is catered for. It's also great when it comes to outreach strategy.
Every now and then, a little perspective helps when it comes to the value of a website design. After you have your web design goals down, what comes next is assembling the team: Most of the steps are invisible or produce a single piece of the...
