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  1. How to Optimize Your Content Strategy With Social Listening

    That's where social listening comes in. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social listening can drastically help improve your marketing efforts.

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    The research shows what savvy content marketers already know: that readers have definite preferences when it comes to the headlines they click. If readers are developing headline fatigue but content creators continue to be chartered with driving...

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    The key to success when it comes to PR efforts is all about who you know. Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. It's one of the most valuable online marketing strategies you can use...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    When it comes to riding the mobile wave, marketers must use what they know and what’s available. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods.

  5. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. The search marketing community is one that can be defined by the topics we write about and share with our colleagues.