SEO News


  1. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Many of these combinations carry no special connotations beyond the keyword itself. We can't target an individual person on search, we can target a group of people who share a common characteristic: they've typed in a specific term (or offshoot...

  2. Google Analytics Expands Attribution Capabilities for Premium Users

    Additionally, you can drill-down into secondary dimensions – similar to any other Google Analytics report – to see which combinations work best. In combinations, a channel's contribution to making a user convert might change by any number of factors.

  3. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    In the case of your own combinations or predetermined keywords type 2 and type 3 are especially relevant – also dependent on whether and to which extent you work with combination lists. However, Google will soon combine the Keyword Tool and Traffic...