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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Editor's note: This column originally was published on April 8, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. As the clock ticks down to 2014, we're celebrating the Best of 2013 by revisiting our...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Editor's note: This column originally was published on May 16, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. As the clock ticks down to 2014, we're celebrating the Best of 2013 by revisiting our...

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    And there are many examples of budding nexialists in the columns of Search Engine Watch. Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website...

  4. Search Week in Review for May 7, 2011

    Here's a recap of this week's columns and news stories for the week of May 1 to 7, as reported by Search Engine Watch. Search Engine Optimization The Role of On-Page SEO Content: Relevance, Not Rankings by Eric Enge From an SEO perspective, on-page...