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  1. SearchDay | Twitter 101

    SEW EXPERTS: SEM CROSSFIRE Google will always be a major presence on the Web, and the place to go for certain types of information. Search Engine Watch Experts Columns Twitter 101, Part 1 SEW EXPERTS: SEM 101 This three-part article is for those...

  2. SearchDay | Setting up PPC Campaigns 101

    Behavioral Targeting: Profiling or Perfecting User Experience SEW EXPERTS: SEM CROSSFIRE Some see behavioral targeting as the ultimate marketing tool. Search Engine Watch Experts Columns Setting up PPC Campaigns 101, Part 1 SEW EXPERTS: SEM 101...

  3. SearchDay | Social Media Madness -- The Sweet 16

    SEW EXPERTS: SEM CROSSFIRE Requesting links is like asking someone to be your Valentine. Search Engine Watch Experts Columns Social Media Marketing 101, Part 2 SEW EXPERTS: SEM 101 Social media marketing can be a great arrow in your quiver of...

  4. SearchDay | Revisiting 2008 Search Predictions

    SES Chicago 2008 Recap SEM CROSSFIRE Launch, analyze, refine analysis techniques, adjust and repeat. Search Engine Watch Experts Columns SEO Site Structure 101, Part 1 SEM 101 When you search, you're actually searching a database of information...

  5. SearchDay | SEO Dreams are Made of This

    Creating Simple, Yet Impressive Charts SEM CROSSFIRE Making reports that can be viewed and understood by clients or C-level executives can be challenging, but one impactful way to provide the data is with charts.

  6. SearchDay | Maintaining Your Image in the SERPs

    SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Search Engine Watch Experts Columns Porn and Gambling: Canaries in the SEM Coal Mine?

  7. SearchDay | Canaries in the SEM Coal Mine

    SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Search Engine Watch Experts Columns Porn and Gambling: Canaries in the SEM Coal Mine?

  8. SearchDay | The Organic and Paid Balancing Act

    SEO During E-Commerce Application Development SEM CROSSFIRE E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization.

  9. SearchDay | Interpreting Keyword Reports

    SEM CROSSFIRE To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Search Engine Watch Experts Columns Is Your SEM Truly Looking at Search Holistically?

  10. SearchDay | Focus on Conversions

    Charity Events: Search With a Cause SEM CROSSFIRE Our industry affords us a pretty good living -- the people are friendly and helpful for the most part -- and the work is interesting. Search Engine Watch Experts Columns

  11. SearchDay | Judging PPC Performance

    Common Problems with 404 Error Pages SEM CROSSFIRE Misconfigured 404 error pages can affect your search engine rankings. Search Engine Watch Experts Columns Sep 29, 2008 Good morning All, Have a question it pertains to trademarks, my brother owns...

  12. SearchDay | Common Problems with 404 Error Pages

    Common Problems with 404 Error Pages SEM CROSSFIRE Misconfigured 404 error pages can affect your search engine rankings. Search Engine Watch Experts Columns Using Twitter as an Education Tool SEM.EDU Innovations are popping up everywhere as...