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  1. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Search Engine Watch Experts Columns Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads? I have done on page optimization with Meta Tag, Header -Footer...

  2. One PPC Landing Page, Infinite Faces

    Before starting on the two most recent columns describing the powerful new Google Conversion Optimizer in AdWords, I had promised to wrap up my series on landing page design by giving you some software that can help boost your conversion rates by...

  3. PPC Landing Pages: Surprising Examples

    If you remember my previous columns about writing great ad copy, you'll be able to spot the deficiencies right away: no benefits, weak call to action, no punctuation. Bring it to the Profitable PPC forum.

  4. SearchDay | Implementation is the Name of the Game

    Search Engine Watch Experts Columns Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Search Advertisers: Don't Miss the Profitable PPC Webcast Posted by...

  5. SearchDay | Interpreting Keyword Reports

    Search Engine Watch Experts Columns Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough data has accumulated, it's important to run reports and take action based on the data.

  6. SearchDay | What You Need to Know Before Committing to SEO

    Search Engine Watch Experts Columns Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The platform was designed to help advertisers create...

  7. SearchDay | Focus on Conversions

    Search Engine Watch Experts Columns Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? Focusing on a niche or soliciting input from your...

  8. SearchDay | Judging PPC Performance

    Search Engine Watch Experts Columns Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign.

  9. SearchDay | Who Audits the Auditor?

    Search Engine Watch Experts Columns Aggressiveness PROFITABLE PPC When it comes to PPC bids, should you start low and build up? PPC Bidding Strategies: Prudence vs. BIG BIZ Many companies that have been focusing on search advertising are finding...