Here's a recap of this week's columns and news stories for the week of Feb.to 26, as reported by Search Engine Watch, as well as search news and tips from around the web. Yandex, Russia's top search engine and contextual advertising company, plans...
Here's a recap of this week's columns and news stories for the week of Jan.to 15, as reported by Search Engine Watch, as well as search news and tips from around the web. Contextual targeting just got easier for your display campaigns - Inside AdWords
The products discussed in the last few columns have elements of push and pull that represent this interplay of local search and discovery. Going past the obvious (but important) location and contextual targeting, additional factors will come to...
Search Engine Watch Experts Columns They will rebrand under the Advertise.com name, which will serve a larger online advertising solution including PPC, contextual advertising, and display ads. I ran a query report and found that the following...
Search Engine Watch Experts Columns Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.
Search Engine Watch Experts Columns Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. â””s improved Content Match Oct 10, 2008 All, Weâ””ve...
I've already devoted two columns to best practices in non-text ad design ("Contextual Advertising Best Practices: Banners and Video Ads," and "Every Picture Tells a Story: Non-text Contextual Ads"). Starting next month, I'll be writing a series of...
Google Mobile Advertising on the Content Network» CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsCreating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for...
Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. But here's an even bigger challenge: creating a tiny ad that's noticeable and compelling enough to stand out from page content...
CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsMobile advertising revenue is expected to dwarf current ad spend on search and content networks. Search Engine Watch Experts Columns
Here's where lessons learned from previous columns can help: emphasize the main benefit and focusing on the call to action: Get That Call. Squeeze more take-the-action motivators into these -- more on that in future columns as well.
Placement-Targeted Campaigns: Taming the Beast» CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsHaving trouble with Google AdWords placement-targeted campaigns? Search Engine Watch Experts Columns
CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsTime is money, and these two tips will free up many moneymaking hours for you. Search Engine Watch Experts Columns See how Google has created a tool that will...
Split Those Ad Groups» CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsContent Advertising strategy put to the test: Would your boss be happy if your campaign conversion rates doubled in 30 days?
We're going to concentrate on these three ad types for the next few columns. Many more ad media are available to contextual advertisers. We've spent the last four months busting contextual advertising myths and learning the inner workings of...
I've been getting some interesting feedback and questions regarding my columns on Google's AdWords placement-targeted campaigns. Go to your placement ad group. Now here's the tricky part: go back to viewing the ad group and click on "Edit...
Ask to Launch Contextual Ad Network I've gone through our news coverage from the past year, as well as the new SEW Experts columns, to bring a sampling of what I think were some of the biggest news stories of 2007, as well as some recurring themes.
The redesign also importantly follows a trend toward verticalization (discussed in past columns) by delineating certain categories through a new, city-guide like interface. This so far includes video, reviews, and menus, but could evolve to...
MySpaceTV – Look Who’s Chasing YouTubeThis feature should in fact attract new users to MySpace and expand its reach for quality video content and viewers.blinkx launches contextual online video search ad platformThe video search engine's new...
Below is a recap of major articles from our daily SearchDay newsletter, SEW Experts columns, and important Search Engine Watch Blog postings since the last newsletter. Yahoo Launches Quality-Based PricingTonight, Yahoo Search Marketing began to...
