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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    The most important columns for our purposes today are impressions and clicks. So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need to hunt down problematic content, functionality, usability issues...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Next, conversion columns show how goals set in Google Analytics were reached. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see more deeply how...

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    So, all you need to do is select your advertising goals and AdWords for video will show you useful reporting columns for your accounts. Select the Branding objective in the “Columns” drop down to see how broadly a video ad was viewed.

  4. How to Create a Social Media Editorial Calendar

    Editor's note: This column originally was published on January 12, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. As the clock ticks down to 2013, we're celebrating the Best of 2012 by...