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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Next, conversion columns show how goals set in Google Analytics were reached. Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC advertising analysis beyond the...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    For a top-level overview of the competitive landscape, make the columns your individual metrics that you want to track such as ad copy, top keywords, offer, landing page, CPC, etc. Let’s face it, not only is PPC getting more competitive, but the...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Editor's note: This column originally was published on April 8, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. As the clock ticks down to 2014, we're celebrating the Best of 2013 by revisiting our...