I could devote a few hundred pages to social link building, but for this column, I'm zeroing in on one key aspect of the social graph. The challenge is not so much in analyzing the data. The challenge is in correctly selecting the right data to...
I'll start next week's column with examples of these concepts put into practice. All of these can be placed in various square and horizontal or vertical rectangular sizes that fit neatly into the AdSense units site owners (called "publishers" in...
In today's Vertical Challenge column, "How Search Marketing Slays Seasonality in Travel," travel search expert Elisabeth Osmeloski notes that pearls of search marketing wisdom handed down from the top dogs in travel can make an impact on your...
In today's Vertical Challenge column, "Universal Pictures: Optimizing Video for Search," local search expert Michael Boland explains that creating optimized online video is a great opportunity for local marketers that are on top of their SEO game.
In today's Vertical Challenge column, "The 411 on Local Search Data for Business," local search expert Gregg Stewart tells you how to keep your business' data accurate, and prevent your local search sales leads from going out the window.
In today's Vertical Challenge column, "Why All Links Are Paid Links in the Travel Trade," travel search expert Elisabeth Osmeloski explains that the paid links debate isn't so black and white. Google, Yahoo, and MSN aren't going to quickly discount...
In today's Vertical Challenge column, "Mobile Local Search: A Perfect Storm," local search expert Michael Boland explains how these are the first physical signs of what will be a major inflection point in the history of mobile devices and mobile...
In today's Vertical Challenge column, "Online Reviews: Tips, Tricks, and Secrets for Advertisers and Publishers," local search expert Gregg Stewart notes that how you react and interact with the online version of word-of-mouth referrals can have...
In today's Vertical Challenge column, "Local Search Lives or Dies by User Reviews," local search expert Gregg Stewart explains that the Internet has transformed word of mouth referrals into user reviews and ratings.
SEW Experts: 2008 Wish List: Search Engine Hangover CuresThe new year is always a time for looking forward, and while last week's column focused on the old, we kick off the year with a wish list for 2008.
In today's Vertical Challenge column, "Online Travel SEM Addictions: Web 2.0, Paid Links, Social Media," travel search expert Elisabeth Osmeloski helps you decide how your company should address this year's hottest topics: Web 2.0, paid links and...
In today's Vertical Challenge column, "Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy," local search expert Michael Boland discusses what this means for AT&T Yellow Pages and, more importantly, Yellowpages.com, its Internet yellow...
In today's Vertical Challenge column, "Online Video Finds Local Search," local search expert Gregg Stewart points out that now is the perfect time to test the effectiveness of online video in your local search marketing-driven ad campaigns.
In today's Vertical Challenge column, "Local Search: Competing All Over the Map - Part 2," local search expert Michael Boland looks at EveryScape, a new 3-D mapping beta site from MapQuest that could change everything you thought you knew about...
In today's Vertical Challenge column, "Local Search: Competing All Over the Map," local search expert Michael Boland looks at the many ways competitors have raised the bar with real-time traffic reports, multipoint routing, social features...
In today's Vertical Challenge column, "Local Search for National Brands," local search expert Gregg Stewart shows that simply providing a dealer locator is not a comprehensive local search strategy. National brands that empower their local sales...
In today's Vertical Challenge column, "Content Creation: About Journey, Not Destination? You can waste a lot of time debating whether content is king. For the sake of argument, let's just all agree so we can focus on business decisions.
In today's Vertical Challenge column, "Searching for a Better Local Ad Model," local search expert Michael Boland looks at some alternative ad models better suited to the local search market, like combining a comprehensive bundle of ad products...
In today's Vertical Challenge column, "Voice Search: Mobile Tactic Here. Mobile has long been called marketers' next emerging opportunity. So, from a local search standpoint, how do you prepare for the opportunity?
In today's Vertical Challenge column, "Is Optimization Key to Local Video Ads? Internet Yellow Pages (IYP) providers have the customers and sales infrastructure to succeed at selling local video ads. But so far, they're overlooking the search...
