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Column Placement Targeted Campaigns

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  1. PPC Content Advertising: The Latest Tips and Best Practices

    Placement-targeted: "Google, please place my ad on all available web site pages of the sites (or sub-section of sites) I've listed here. The 33rd and final installment of my Search Engine Watch "Content Advertising" column was published in June 2008.

  2. Placement-Targeted Campaigns: Taming the Beast

    In an earlier column, I advised readers to monitor performance of keyword-targeted campaigns on a site-by-site basis using Placement Performance reports. CPC pricing for placement-targeted campaigns, and will report back on our results in a future...

  3. Killer Site Targeting: PPC Content Scrape & Bake Tools

    I used the tool to find bodybuilding sites – to create a placement-targeted campaign to augment the keyword-targeted campaign I illustrated in my column a few weeks ago. Observant readers might recall a recent column where I described a problem...

  4. Content Ad Campaign Keyword Strategy Revisited - Part 2

    You can target Web sites for ad placement more precisely by including a small number (20-40) of keywords in your keyword-targeted content ad groups. I used a simple set of tools: the Google AdWords Placement Tool, a simple Google search, and...