However, as a rule, contextual ad placement doesn't feature the same highly focused litmus test of user intent as available to search marketers. Though this is an "experts" column and my writings are known for being much more technical, with the...
Placement-targeted: "Google, please place my ad on all available web site pages of the sites (or sub-section of sites) I've listed here. The 33rd and final installment of my Search Engine Watch "Content Advertising" column was published in June 2008.
One reader reminded me that CO works especially well on Content Network campaigns, both placement-targeted and keyword-targeted ones. One final note: I'm happy to see that automated bid management software vendors are building multiple-attribution...
In an earlier column, I advised readers to monitor performance of keyword-targeted campaigns on a site-by-site basis using Placement Performance reports. CPC pricing for placement-targeted campaigns, and will report back on our results in a future...
In today's Content Advertising column, "Placement-Targeted Campaigns: Taming the Beast," David Szetela shares the secrets of getting those stalled campaigns off the ground, churning out conversions like the best search campaigns.
I used the tool to find bodybuilding sites – to create a placement-targeted campaign to augment the keyword-targeted campaign I illustrated in my column a few weeks ago. Observant readers might recall a recent column where I described a problem...
Successful placement-targeted content campaigns depend on showing your ads on all the right sites. In today's Content Advertising column, "Killer Site Targeting: PPC Content Scrape & Bake Tools," David Szetela outlines a new tool and methodology...
You can target Web sites for ad placement more precisely by including a small number (20-40) of keywords in your keyword-targeted content ad groups. I used a simple set of tools: the Google AdWords Placement Tool, a simple Google search, and...
This becomes obvious when you consider the case of non-text content ads in placement-targeted campaigns. We're now testing this premise with our clients' campaigns, and I'll report the results in this column.
Instead of listing keywords, placement-targeted ad groups list the URLs of sites, pages, and page sub-sections where your ads should appear. Both keyword-targeted and placement-targeted ad groups also include at least one non-text image ad.
My column on Google AdWords placement-targeted campaigns exposed a mystery: rejected AdSense publisher sites. I've been getting some interesting feedback and questions regarding my columns on Google's AdWords placement-targeted campaigns.
Readers have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. In today's Content Advertising column, "Google AdWords Contextual Advertising Mystery Solved," David Szetela shares...
My column on Google AdWords placement-targeted campaigns stirred up some great reader interest and questions in the past week. In last week's column I introduced and described a relatively new Google AdWords content network targeting capability...
In today's Content Advertising column, "Google AdWords Targeting: Expect More, Pay Less," David Szetela discusses AdSense publishers' options for showing or blocking placement-targeted ads. Google AdWords placement-targeted campaigns on the content...
In today's Content Advertising column, "Contextual Advertising: How to Target Sites in AdSense," David Szetela shares tips for creating placement-targeted campaigns (originally called site-targeted campaigns).
Note: Google Quality Score for content advertising campaigns differs from search campaign Quality Score, in subtle but important ways, which I'll describe in a future column installment. Next week we'll look at what is, for many advertisers, the...
With the Placement Performance report, you can further fine-tune your content campaigns to make sure you're getting the most out of your ads. To run a Placement Performance report (PPR), simply choose Reports and Create Reports from the AdWords Web...
Future columns will deal with placement targeted campaigns, non-text content ads (e.g.banners and video), pay-per-action campaigns, and more. I'll be back in a few weeks with a new column with meaty advice on measuring and optimizing the...
Most AdWords advertisers who create Placement Targeted campaigns have done time-consuming research to identify sites that have proven (or are expected) to be relevant, in terms of producing valuable clicks and conversions.
Refer back to part one of this column for a refresher on site age, backlinks and link placement. This can be done by examining site age, backlinks, link placement, anchor text, cache date and traffic.
