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  1. Search Marketing Thought-Leadership Recap, May 2010

    Build Links with a Killer Sales Promotion by Justilien Gaspard Google Killer? May was a huge month for us in the SEW boardroom, with Liva Judic joining us as news blogger, many debuts from talented search marketers in the industry and finally the...

  2. Those Mysterious Quality Scores: Fundamentally Simple

    Write killer ads that contain almost every keyword in the ad group's keyword list (see here and here). If you've been following the preceding 14 installments of this column, you've already learned the best practices for building PPC campaigns...

  3. Killer PPC Ads: The Final Word

    Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback. Here's an ad I featured in the previous installment of this column: In retrospect, the language I used could be interpreted to mean that the main focus...

  4. SEW Experts: Killer PPC Ads: The Final Word

    In today's Profitable PPC column, "Killer PPC Ads: The Final Word," David Szetela responds, and clarifies some simple guidelines that will pave the way to pay-per-click nirvana: double-digit click-through-rates.

  5. SearchDay: Killer PPC Ads: The Fundamentals

    Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. Searching for Common Industry Words Aug 25, 2008 In Friday 8/22/08's SEM Crossfire column at SEW Experts, Word or Phrase Co-Occurrence...

  6. SEW Experts: Killer PPC Ads: The Fundamentals

    In today's Profitable PPC column, "Killer PPC Ads: The Fundamentals," David Szetela offers some guidelines to help you get more clicks and stymie your competitors. Writing small, punchy ads requires plenty of art and science.

  7. More Killer Keyword Techniques: Personas and Buckets

    Don't worry too much about filling every column, or whether you mix nouns, adjectives, and adverbs. In next week's column I'll describe the process of expanding the keyword list for each persona. We'll use those concepts in a second, but first, it...

  8. Killer Site Targeting: PPC Content Scrape & Bake Tools

    Observant readers might recall a recent column where I described a problem with the Placement Tool – the Tool frequently fails to identify sites that accept AdWords ads. In the last two installments of this column, I described using tools and...

  9. Search Engine Marketing Articles

    Is Google the eBay killer? So this column from Fredrick Marckini is very timely and worth reading. Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click...