Build Links with a Killer Sales Promotion by Justilien Gaspard Google Killer? May was a huge month for us in the SEW boardroom, with Liva Judic joining us as news blogger, many debuts from talented search marketers in the industry and finally the...
Write killer ads that contain almost every keyword in the ad group's keyword list (see here and here). If you've been following the preceding 14 installments of this column, you've already learned the best practices for building PPC campaigns...
Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback. Here's an ad I featured in the previous installment of this column: In retrospect, the language I used could be interpreted to mean that the main focus...
In today's Profitable PPC column, "Killer PPC Ads: The Final Word," David Szetela responds, and clarifies some simple guidelines that will pave the way to pay-per-click nirvana: double-digit click-through-rates.
Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. Searching for Common Industry Words Aug 25, 2008 In Friday 8/22/08's SEM Crossfire column at SEW Experts, Word or Phrase Co-Occurrence...
In today's Profitable PPC column, "Killer PPC Ads: The Fundamentals," David Szetela offers some guidelines to help you get more clicks and stymie your competitors. Writing small, punchy ads requires plenty of art and science.
Don't worry too much about filling every column, or whether you mix nouns, adjectives, and adverbs. In next week's column I'll describe the process of expanding the keyword list for each persona. We'll use those concepts in a second, but first, it...
In today's Profitable PPC column, "More Killer Keyword Techniques: Personas and Buckets," David Szetela shows you how to create landing pages using keywords built around personas. Successful PPC advertising campaigns are composed of perfect keyword...
Observant readers might recall a recent column where I described a problem with the Placement Tool – the Tool frequently fails to identify sites that accept AdWords ads. In the last two installments of this column, I described using tools and...
In today's Content Advertising column, "Killer Site Targeting: PPC Content Scrape & Bake Tools," David Szetela outlines a new tool and methodology for finding the right destinations for your ads. Successful placement-targeted content campaigns...
Freebase: the Next Google-Killer or Over-Hyped Start-Up? The New York Times is once again breathlessly heralding the "launch" of a Google-killer. PPC Wish Lists, Part 3Kevin Lee wraps up his PPC advertisers' wishlist for search engines in his...
XML Paid Inclusion: Marketing Winner, Search Spam Killer ClickZ, Feb.http://www.clickz.com/search/strat/article.php/3312251 In this column, Gary Stein from Jupiter Research covered the same topic at length.
Is Google the eBay killer? So this column from Fredrick Marckini is very timely and worth reading. Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click...
