SEO News

Column Keyword Lists

  1. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    Multiply Keyword Lists Keyword lists can be uploaded as CSV files to research the search volume. Type 3: Multiply Keyword Lists It is possible to combine two or three keyword lists but the combination is strictly one-directional (A and B = AB, not...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ego bait pieces (group interviews, "best of" lists, etc) Then maybe you want to develop a broader topic that will be relevant and appeal to a wider swath of bloggers and resource lists. Then, add your fleshed out topic ideas into a separate column...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, also strange is that while keyword lists won't have any effect on ads, you can use negative keywords to limit the searches for which ads show. Then use the report to generate negative keywords lists you don't want to show on.

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Implement Negative Keyword Lists First, Add Quality Score Column Next, I’ll typically sort by ad group and hover over the “Status Bubble” to uncover common keyword issues in an ad group, jotting down specific problems to address later using the...

  5. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    BUT to do this, merchants will need to identify and refine those lists through the Google Shopping feed (by adding terms in the AdWords group and label column and refining product type in the feed). AdWords ads appear for keyword searches which...

  6. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    Near the top of the list, informal connections business decision makers have, within professional groups, social networking sites, and contact lists, all play a part. One Site: These days, you can design websites using fluid layouts that will...

  7. The New Attribution: Smart Marketers and User-Based Media Optimization

    As search marketing became more mainstream and competition increased, the smart marketers began to utilize technology to optimize their bids, expand their keyword lists, and manage their landing page and creative ads.