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  1. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Would you click on the ones in the right column? Did you read the ones in the left column? Even if the dollar value isn't accurate, we still know that headlines are super-important to our content. The father of advertising, David Ogilvy, said that...

  2. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Column Sets To help you organize the metrics that matter most to your campaign, AdWords for video has introducing the Column Sets feature which groups relevant metrics by marketing objective. He filmed and uploaded his first video to YouTube, and...

  3. How to Create a Social Media Editorial Calendar

    Editor's note: This column originally was published on January 12, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. For example, in the first three months you might map out to produce 40 pieces...

  4. 7 Time-Saving Google Analytics Custom Reports

    Editor's note: This column originally was published on May 16, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. The Content Efficiency Analysis Report comes in handy by putting all the key...