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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Develop a micro plan:Develop a brand plan that includes a column on a high-profile publication like Forbes, regular quotes in media such as The New York Times, and maybe even a TV appearance. Brainstorm and refine column ideas you're going to propose.

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Look at the ridiculous headline for this column. My last column discussed how sites like BuzzFeed and Upworthy have better content strategies than most marketers – not to mention article titles. You're not going to hit it out of the park with your...

  3. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    You'll first need to add a new column in your data sheet, named "AvgPos x Impressions" above, the column will multiples Avg. A calculated field is quite simple: you select a column of data (also known as a "field") and tell Excel a specific...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Editor's note: This column originally was published on April 8, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. Create rich media content like video, as it's easier to get a video to rank on the...