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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I won’t cover the steps in this column, but creating custom segments is a powerful thing to do when analyzing websites. Hint, the Most Important Line of This Column Is Coming Up…) Once the render is complete, you will see a note under the "Status...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The overview gives you a great snapshot of the people coming to your website, with Age in a column chart on the left and a pie chart showing gender on the right. This can help you identify advertising targets, cross-selling opportunities, new...

  3. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    Users can access this more granular information through results in the InAnchor column, as seen below: We don't ever expect to rival the majors, but it turns out that we do not have to, as the time is (we believe) ripe for a subscription based...

  4. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    To help you organize the metrics that matter most to your campaign, AdWords for video has introducing the Column Sets feature which groups relevant metrics by marketing objective. Column Sets Google AdWords for video can help experienced marketing...

  5. How to Create a Social Media Editorial Calendar

    Editor's note: This column originally was published on January 12, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Today’s editorial calendar takes into account web content, company press...

  6. 7 Time-Saving Google Analytics Custom Reports

    Editor's note: This column originally was published on May 16, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. What content is the most engaging? The Content Efficiency Analysis Report comes in...