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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    There was a small column in our leads report called, "Lead Status. This column contains the current status of a lead. Lead close rate is tied directly to this column. The number of factors that may influence your PPC performance is almost endless.

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Develop a micro plan:Develop a brand plan that includes a column on a high-profile publication like Forbes, regular quotes in media such as The New York Times, and maybe even a TV appearance. Brainstorm and refine column ideas you're going to propose.