I've written before in this column about combining targets on the GDN. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid.
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. Some might believe the answer is an obvious yes, and my last column certainly took an...
Drag and drop the column name of time data – for instance 'Date'. Create amazing visualizations like heatmaps & 3D column charts. GeoFlow is basically Excel charting plus Bing Maps on steroids. With geographic data from reports, like clicks by...
It's a good idea to understand how ad groups and product targets are identified in the AdWords login using column headers in your Google data feed. Remember that using the AdWords Label column in your data feed you can segment product groups...
Which impresses you (as a human) more, this shotgun blast approach, or the idea that I had a New York Times column. No question that it is the column that creates the greatest human impression. I still vote for the column, as it is a much stronger...
While this column focuses on the impact of "not provided" keyword data, almost all of these recommendations cover broader SEO performance measurement as well. This question comes up frequently in client meetings and conversations with colleagues in...
After purchasing, Facebook creates three different types of advertisements for you that show in desktop and mobile news feeds, and on the right-hand column of Facebook. Facebook's Promoted Page Likes advertising rolled out globally this week...
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips.
Take these lessons with you as you create your next campaign, and I hope to see your killer Facebook ads in my right-hand column! The great news is, many small to midsized business marketers can still eat big brands' lunch in many ways ifthey are...
Last week, in preparation for this column, I published a query looking for great examples of non-SEO tactics that had great SEO benefit. The science fiction writer, A.E.van Vogt first coined the term “nexialist” – someone who was trained in...
Hold Alt+I+C to insert column left – this shortcut saves so much time! If you’re at work, you know there are things that you could be doing right now to improve your website’s SEO. Chances are you probably have a social network open in another...
Building on comments from last month's column, Busby told me during an on-stage interview that unified campaigns' forced platform inclusion could be the right shot in the arm that the marketplace needs.
They introduced the 3-column layout with their social sidebar last year. SEOs have been saying that authorship markup and other rich snippets are the future of SEO. The underlyings of authorship markup on Google link directly to Google+, where your...
Featuring Erin Everhart and Jo Turnbull and moderated by Kris Jones, this session goes along nicely with a topic I had in mind for a column about the basics of relationship building. If you'll be at SES New York next week, you'll notice that there...
Get a column? A mere 19 days later, a very interesting excerpt from "The New Digital Age", the upcoming book authored by Google Executive Chairman Eric Schmidt, made some headlines: Within search results, information tied to verified online...
Unfortunately, it is hard not to generalize in a column like this. According to data from the 2013 B2B Content Marketing Report, a coordinated effort between MarketingProfs and the Content Marketing Institute, B2B marketers are spending 33 percent...
If your top niche phrase boasts a whopping 1000 in the search volume column, then phrases in the 100 range are still viable. It’s what helps us decide which pages to make, how to optimize the pages have.
Believe it or not, when I asked long-time PPC pros to share their biggest mistakes, there were more than I could fit in one column! My last post talked about three big mistakes that PPC pros make, and how to fix them.
Tested on selected users in New Zealand, the single column redesign will shift status updates and shared content to the right-hand side of profiles, and will add a remodeled 'About' section on the left.
Be sure not to confuse AdWords labels with the AdWords_labels column in your Google Shopping data feed, which you can use to segment products for ad groups (e.g. AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data.
