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  1. Search Engine Marketing Checklist for Hotel Marketers

    I will expand on this in a later column, but in short, a good checklist is as follows: These four major online channelsare: Search engines Comparison websites Hotel booking engine websites Hotel chain/brand websites

  2. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I won’t cover the steps in this column, but creating custom segments is a powerful thing to do when analyzing websites. Hint, the Most Important Line of This Column Is Coming Up…) Once the render is complete, you will see a note under the "Status...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The overview gives you a great snapshot of the people coming to your website, with Age in a column chart on the left and a pie chart showing gender on the right. Google Analytics has always been very good at telling you what people have been...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Errors: Screaming Frog also generates a status code column in each crawl report where you can sort by 404 errors on your site. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement...