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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers have the option to create up to five custom labels using Shopping Campaigns Custom Labels 0-4 (one per column). Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    There was a small column in our leads report called, "Lead Status. This column contains the current status of a lead. Lead close rate is tied directly to this column. The number of factors that may influence your PPC performance is almost endless.