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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The overview gives you a great snapshot of the people coming to your website, with Age in a column chart on the left and a pie chart showing gender on the right. Google Analytics has always been very good at telling you what people have been...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Errors: Screaming Frog also generates a status code column in each crawl report where you can sort by 404 errors on your site. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers have the option to create up to five custom labels using Shopping Campaigns Custom Labels 0-4 (one per column). Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign...