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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I won’t cover the steps in this column, but creating custom segments is a powerful thing to do when analyzing websites. Hint, the Most Important Line of This Column Is Coming Up…) Once the render is complete, you will see a note under the "Status...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The overview gives you a great snapshot of the people coming to your website, with Age in a column chart on the left and a pie chart showing gender on the right. Google Analytics has always been very good at telling you what people have been...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Errors: Screaming Frog also generates a status code column in each crawl report where you can sort by 404 errors on your site. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement...