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Columbia

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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  2. Bob Moog Rocks Google Homepage With Synthesizer Logo You Can Play

    Over an educational career that saw him attend Queens, Columbia, and Cornell, Moog earned a bachelor’s degree in physics, an electrical engineering degree, and a Ph.D.in engineering physics. Google’s homepage logo today celebrates Robert “Bob” Moog...

  3. CIVETS: New Global Marketing Opportunities in Emerging Economies

    Columbia’s population is 45 million, Indonesia’s is 248 million, Vietnam’s is 91.5 million and they all have a median age of 28. In 2011 Indonesia’s GDP real growth rate was 6.4 percent, Vietnam’s was at 5.8 percent and Columbia’s was at 5.7 percent.

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Columbia Sportswear Co. Lamar Smith, its chief sponsor, vowing to bring it back for markup in February, just days after the White House released a statement that they would not support it. While many cheered, “SOPA is dead!

  5. Adult Companies Bring Antitrust Lawsuit Against ICANN, .XXX Registry

    God only knows what they'd come up with," Terry Robb, director of information technology at the University of Missouri-Columbia told KLJB. Two adult entertainment companies have filed a federal antitrust lawsuit against the operators of the .xxx...

  6. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    British Columbia, and France. Buying ads based on a competitor's name doesn't violate trademark law, a court has ruled, overturning a lawsuit over AdWords and adCenter ads displaying trademarked names.

  7. YouTube Creator Institute Offers Video Wizards Everything Except a Quidditch Team

    The other will be held at Columbia College Chicago from May 31 to July 22. Bing Chen, who handles YouTube Creator Initiatives and Product Marketing, announced the creation of the YouTube Creator Institute.

  8. Prostitutes Using Facebook For Marketing

    A Columbia University professor has published a report that found New York City prostitutes are using Facebook to find clients, Wired Magazine reported. Facebook and other social tools are being use to friend clients, screen and negotiate...

  9. Who Is Duncan Watts and Why Is Everything Obvious ... Once You Know the Answer?

    Watts is also an adjunct senior research fellow at Columbia University, and an external faculty member of the Santa Fe Institute and Nuffield College, Oxford. The keynote speaker at SES New York 2011 is Duncan Watts, a principal research scientist...