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  1. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    During a recent meeting, he shared some of the landing page changes he was testing: structure, copy, colors, images, elements, etc. And that's before any systematic testing of the elements: fonts, colors, placement, wording, etc.all the things that...

  2. Maria Mitchell Google Doodle Honors First Female Astronomer

    Google's special logo forgoes the usual thick lettering for a thinner version of the Google font, in slightly faded colors. Mitchell marveled at the colors of the night sky. American astronomer Maria Mitchell is celebrated in today's Google Doodle.

  3. AdWords Image Extensions Bring Images to Google Search Ads

    Google feels that images can convey details that text ads might not, such as colors and designs. A picture can say a thousand words, and this is especially true when it comes to advertising. And AdWords is expanding their reach with the search...