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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Their walk-through analysis will identify more strategic issues (interrupted flow, cognitive loading, required knowledge) rather than just highlighting minor superficial issues (button color, navigation arrangement, visual clutter).

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Each age group is a different color and shown as a stack graph where each group is a block of color on top of the next. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the...

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Here are the most compelling new features Google is rolling out, with some color on how they will benefit retailers going forward. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping...