Breadcrumbs, side navigation, filters, related prods, color/size selection are all feasible options to mitigate click backs and improve onsite engagement signals. My previous article extolling the death of keywords talked about developing intent...
Schottmuller likes to use a "conversion color wheel clock" where you take your primary color on a site (e.g.a blue background) and look at the opposite color on the color wheel (e.g.red or orange). You don't turn off customers with a bad mobile...
Intentionally omit distracting details like color, logo, and images. Do you need to communicate your ideas to them, but can't code yourself out of a paper bag or stay in the lines when coloring your favorite book?
Runway and Color Trends - Translated to Consumer Language In addition to the runway recap, anyone supporting fashion should know the color bible that is Pantone, which produces a fashion color report for every season.
If that's not enough to whet your appetite, Google's keen to promote the fact that Keep notes can be, wait for it.color coded, as well as prioritized based on importance. Google surprised nobody yesterday with the unveiling of its Keep note-taking...
Prominently display disclosures so they are noticeable to consumers, and evaluate the size, color, and graphic treatment of the disclosure in relation to other parts of the webpage. In December 2009, they had already made it known that even...
Are they more concerned about the cut of the jean vs.the color? Every single tome on the subject of copywriting will tell you that your ad copy requires a singular call to action – the idea that in order to make your copy more successful, you...
Some examples of this would be products of the same brand, of the same attribute value (the color blue), or the same margin profile. PLAs are hot! We’ve been hearing that consistently since Google Shopping switched to a fully paid marketplace in...
The color you have on your site can make or break you. In Asia, orange is a positive spiritually enlightened color. In the U.S.orange is the color of road hazards, traffic delays, and fast food restaurants.
Annotation Text s Google Shopping Feed each color/size combination of the item might be listed individually under its own SKU. For example, if you have a product that comes in four different colors, it isn't necessary to show then re-show consumers...
Google honors the man who broke the color barrier of Major League Baseball on the day before the start of Black History Month, and in the same month a Doodle recognized Martin Luther King Jr. Celebrating what would have been his 94th birthday...
The titles for each of the annotations have been altered from the Google Shopping Feed title so that the product and the product color are visible to the consumer. Google has reformatted the Google Shopping home page.
Color Contrast Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. People are almost always talking about absolutes in terms of "this is how XYZ will reduce your bounce rate," and so on.
Perhaps the most obvious and simple change Google could make to its Google+ Local Pages, creating different color markers unique to product or service offerings or integrating brand logos as their map flags could help draw consumers’ eyes toward...
This way filter options like “item-color” can be ignored, while distinct features like “brand” can become their own page. An ecommerce site offering a large product range comes with various SEO challenges.
The color-coded Tube map can be traced back to electrical engineer Harry Beck. The first underground electrically-operated railway made its debut 150 years ago today in London. To mark the occasion for seachers in the UK, Google has posted a Doodle...
Many of us remember the early tricks: fonts the same color as the background, hidden text, and keyword-stuffed pages. The Mayan calendar ended this month. Contrary to the “predictions,” it wasn't the end of the world, just the end of Mayan content.
It may help to color code those goal labels accordingly to aid usability. Here's a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align to business objectives for tangible measurement!
This person has every piece of paper on their desk neatly filed and in color-coded folders. Through social media, meet-ups, or conferences you’ll meet some interesting characters. Here's a look at the 16 SEM managers you will come in contact with...
Simple changes to layout, text information, color, and images can all lead to improvements on conversion rates. In late October MarketingSherpa published a chart from their 2012 Website Optimization Benchmark Report, highlighting average conversion...
