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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    They match the content so well in design, color, etc.that it’s hard to tell they are ads. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    They don’t even realize that you’re partial to a specific brand, or price point, or color or size. Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    The color and copy used for calls-to-action on paid campaign landing pages There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    Their walk-through analysis will identify more strategic issues (interrupted flow, cognitive loading, required knowledge) rather than just highlighting minor superficial issues (button color, navigation arrangement, visual clutter).

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Each age group is a different color and shown as a stack graph where each group is a block of color on top of the next. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the...