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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Then we geo-targeted Tweets to those areas and used interest categories like 'college life' and 'life stage-college' to make sure we reached the relevant users. Santa Clara, Calif.based company, Chegg, is a seasonal business focused on helping...

  2. The Multi-Platform Majority Has Arrived. Are You Ready?

    One of my favorite discussions to have with the Millennials at my office revolves around what it was like to be in college without cell phones. As much as I take pride in having survived such deplorable living conditions, there's no question that...

  3. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    It doesn't matter if you're fresh out of college looking for your first job or a 40-something mom starting her first business, whether you're in a corporate job or hacking it out in your garage. Your Personal and Public Life are the Same Online

  4. Animated Google Doodle Commemorates Influential Composer Claude Debussy

    Debussy began piano lessons as a child and entered into the arts college Conservatoire de Paris at the young age of 10. While Debussy's personal life was marked with turmoil and scandal, he finally settled with Emma Bardac, a woman with whom he had...

  5. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    There's no college degree for what we do," Hoffman said. Everyone wants to focus on this ‘gender divide,' but in my opinion, your gender doesn't put you at a handicap in this industry or in life — anymore than I believe that your sexual orientation...

  6. Driving Consumer Insights With Mobile Analytics

    Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class of 1996 and here's how many went on to grad school, here's how many went on to a job in consulting and here's what...

  7. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    I learned that if you post something on the internet now, it can show up in your life six years from now when you apply to college. It was so cool to see a real life digital marketer. I use Google a lot in my everyday life, and I have also noticed...

  8. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Our paleo dieter is a male, age 30-44, with a college degree and a white collar job. Rowling writes, “I saw Quirrell as a gifted but delicate boy, who would probably have been teased for his timidity and nerves during his school life.