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  1. CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]

    Outperformers are also 84 percent better at translating those insights into real action. Rather than repeating the familiar lament about de-personalizing human relationships, this view leans heavily in favor of deepening them, and using dynamic...

  2. How Advanced Marketers Will Use Facebook in 2012

    We saw a variety of custom Facebook applications (tabs) paired with Facebook ad buys – where requiring a Like (the becoming of a fan for that page) was the first or even final call to action. McMichael alludes to “crowdsourcing” of the human voice...

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Use a simple, clear call-to-action such as "Read More" or "Continue Reading". SMO is a conversion optimization activity for social media, so you need to identify the action for which you're trying to optimize conversion.