You're already collecting cookies from consumers who are coming from paid and organic search, and also from social and display. Not everyone does – in fact, many brands usually don't have full clarity when it comes to understanding each of those...
Dubbed PRISM, the operation involves collecting data traveling through the U.S.as part of a larger campaign to gather intelligence of international communications. The U.S. National Security Agency (NSA) has been named in a massive surveillance...
Google would be protected against libel as it relates to autocomplete suits under Section 230 of the Communications Decency Act, because Google itself is not making the defamatory remarks, rather it’s collecting and presenting the speech of others.
Whitten ascended to the position of privacy director in the wake of the furore created by revelations that it had been collecting private Wi-Fi data via Google's Street View cars. According to reports, the cars were collecting payload data from...
Google Analytics has added two new reports based on the data they've been collecting from their social data hub partners. Google Analytics has been improving the way you measure social media steadily over the past year.
Authorities called on the company to come forward and explain its actions in collecting Wi-Fi data during its maps surveying trips across the EU. Google has reached a settlement which would end the firm's long-running data harvesting case in the U.S.
Then, after running a limited beta test and collecting lots of feedback from Partners and other creators, YouTube announced it was ready for all channels to upgrade to the new YouTube One Channel design if they wanted to.
Collecting data about which reasons are the right reason should be the focus of ad tests. We all blindly attribute a portion of our copywriting success to this idea and never look back. As it turns out, we may be falling prey to the classic “if it...
You live in a world full of numbers, and yes, collecting and analyzing information can all be overwhelming at times. Marketers have access to an amazing amount of data – from clickstream data to webmaster tools to A/B/C/D/E testing experiments and...
Psychographic research is all about collecting user information in a way similar to how you would look at keyword research in SEO. AimClear CEO Marty Weintraub took to the stage this morning to deliver a fantastic and entertaining keynote on...
But that doesn’t stop anyone else from optimizing for these terms and collecting the traffic and any resulting revenue. Collecting them 100 percent of the revenue and cutting out the middleman’s cut. Why do People Use a Search Engine?
If you have a search box on your site, are you collecting valuable intent based data? We won’t dwell on Google’s Penguin and Panda updates as the nails in the coffin for over-optimized content and link profiles, but just know both of these...
Again, SEO tools and plugins alone cannot effectively audit a site, but they sure can make the process of collecting the necessary intelligence a lot easier. They definitely provide the most bang for your SEO buck.
This might be sufficient if you’re collecting leads and not selling goods. Calculating ROI is one of the basic tenets of PPC, and yet many advertisers don’t consider it or even understand it. A lot of advertisers perform campaign optimizations...
Reviews are an incredibly powerful tool to use to your advantage, but collecting them simply isn’t enough. User reviews are the most under-tested element on product pages – and can have significantly positive effects on conversion rates.
The NFL uses Instagram each week of the season by collecting and curating the best Instagram photos from its NFL photographers. If social media had an Academy Award, Instagram would win Best Picture of the Year.
Wordstream described it as "a means of collecting information (i.e.a lead) from a visitor without actually sending them to a landing page – you can grab their data right there in the SERP on Google.com.
I was collecting and researching various responses people had received to Google reconsideration requests and found something interesting. I was recently wandering around some Facebook groups and saw this:
Once running the campaigns with your landing page and collecting performance data, see Killer Landing Pages: 3 Examples of Landing Pages that Convert for help with refining and optimizing performance.
The need to know your audience has always been a pillar of marketing success, and for many companies, the value of collecting customer and prospect email addresses is constantly proven. Companies that have the best data (the kind that can be made...
