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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of copy for keyword optimization and link references in traditional marketing collateral. Optimize Event Collateral Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Measuring the collateral impact of search. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    While it certainly can contribute to their Graph, that's merely a collateral benefit. But that, too, is merely a collateral benefit. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be tied to...

  4. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    For many, utilizing assets outside of trade show collateral is a second thought as the stress and strains of planning for a conference take their toll. When we speak about content we normally think of a specific end deliverable such as piece of...

  5. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    No one wants to be your collateral damage. Let's be real: Microsoft is no stranger to bad advertising campaigns. However, its recent campaign may just be the worst yet. You've probably seen it. Actually, Microsoft has gone out of its way to make...

  6. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    It’s about engaging content management for your PR and online marketing, serving up all types of content – marketing, sales collateral, whatever a small business or large brand wants to share! For brands, publishing news to a paid wire service...