SEO News

Collaboration

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  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Google says structured snippets are the result of a collaboration between Google Research and the WebTables research teams. This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Sponsored content in collaboration with Adthena. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    For enterprise companies, the most effective ones typically involve a great deal of collaboration and solid, in-depth research. As with anything enterprise, collaboration and stakeholder buy-in are crucial for success.

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Collaboration Across the Organization Collaboration across the organization will be key to achieving short-term wins, as well as long-term sustainability of the brand. As the lines blur between website user experience, publishing content, sharing...