I'm a big fan of Google's Coke vs.soda vs.pop survey. We recently published a mini-case study about how we wrote the content, and it has some solid pointers for any content strategist or copywriter. It's the digital reflection of your brand.
First, to understand how negative press can get to the top of the search engines results pages (SERPs), let's take a trip down memory lane and revisit the old urban legend of Pop Rocks and Coke. Amidst all the excitement around the popular fizzy...
If you spend any time slumming around YouTube, then you know about the Mentos/Diet Coke mini-craze. Two guys put together a video of themselves creating complicated geysers and mist clouds of vapourized corn syrup using only Mentos and a two-liter...
Online Archive for Coke Advertising. I've uploaded the pictures to the Search Engine Watch web site, and have created a mini-slide show for your viewing pleasure. From this page, click on a thumbnail image to view the full-size photograph, or use...
