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Coke

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  1. Mobile Landing Page Optimization - 10 Best Practices for Success

    Regionalize “voice” to use local terms or slang (e.g.y'all, coke/soda/pop) Optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a better user experience. Yet with so many companies "not ready to do mobile...

  2. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    For instance, Coke's Timeline begins in 1886. Mike Hoefflinger, Facebook's customer marketing director, disclosed the metrics while announcing his company's premium ads upgrade - among other items - at the Facebook Marketing Conference (fMC) this...

  3. Searcher Demographics – We Are What We Search

    In other words, “Are you a Coke person or a Pepsi person? There are already lots of opportunities for marketers to customize their messaging, placement, landing pages, and the like, for every consumer segment, but the brand managers out there have...

  4. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    This is not at all unique to Coke, but certainly sets the stage for understanding how the company views and segments its overall marketing. Clark refers to Coke’s “extrinsic” (brand love) messaging as one that creates emotional relationship with...

  5. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    It is tough, when you go to the grocery store for Coke but you really mean cola, get to the soda aisle and see all the selections and buy Pepsi. Buying ads based on a competitor's name doesn't violate trademark law, a court has ruled, overturning a...