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  1. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Hat tip to Razvan Gavrilas at CognitiveSEO, who was first to report on the leaked document earlier today. The 161-page General Guidelines document, version 3.27 dated June 22, 2012, seems largely unchanged from last year, but has added a section...

  2. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Some of the most insightful commentary I have come across regarding Penguin and the future of link building can be found in this article featured on CognitiveSEO. Google’s most recent Penguin update has caused a storm of controversy since it began...