The main point of these systems is that your cognitive style is part of your basic makeup and unlikely to change. There is a lot of confusion in the landing page optimization community regarding personas, cognitive styles, and roles.
In this style of writing, you put your conclusions and key points first. Most of the adaptations that you need to make to your writing have a single purpose: to reduce the visitor's cognitive load. Our company routinely runs large-scale landing...
This includes consistent color palettes; professional graphics in the same visual style; consistent font sizes, colors, and families; and the amount and layout of the writing. Much of the actual implementation can be encapsulated in Cascading Style...
Link building, Web 2.0 style, Pandia Eyetracking is a very important tool for understanding search—the process is so fast, and the cognitive clues so subtle, it's a great way to capture behavior.We've done our own studies and the published ones...
