SEO News

Cognitive Style

  1. Writing Sales Copy for Conversions

    In this style of writing, you put your conclusions and key points first. Most of the adaptations that you need to make to your writing have a single purpose: to reduce the visitor's cognitive load. Our company routinely runs large-scale landing...

  2. Coherency in Landing Page Testing

    This includes consistent color palettes; professional graphics in the same visual style; consistent font sizes, colors, and families; and the amount and layout of the writing. Much of the actual implementation can be encapsulated in Cascading Style...