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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    If I tell you everything right now people might decide to take an extra coffee break during my presentation. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This example shows the top three best performing ads for Sears.com for the keywords "mr coffee coffee grinder", "pickup snow plows" and "canon rebel t2 35 mm". We have all done market research on our competitor's website, keywords and ads, but how...

  3. 9 Things You Must Update When Moving Your Business Location

    If the bike shop down the street sent folks waiting for tire repair up to your coffee shop - be sure you let them know you're now two blocks away instead of one. Is your lease up and you're looking for something larger, more affordable, or with a...

  4. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Or you could be the intern, who is addition to fetching coffee, notices that just 20 percent of your customers are driving most of the sales, and segments the characteristics of those valuable customers so you can look for more of them.

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    If you are a brand that would look like to help share further insights with me and SEW then let's grab a coffee at the event. The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and...