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  1. Risk premium strategies favoured over beta commodity indexes

    Investors are also eyeing individual supply and demand stories – for example, returns in the coffee market are up 70% this year, due to a drought in Brazil, one of the largest producer countries. Dynamic strategies performing better in current...

  2. Writing Your Way to the Top of Search and Social Results

    Take Starbucks as an example - you might be writing for Sally Sales Executive who is a frequent coffee customer looking for reliable Wi-Fi and a temporary desk with a latte on the side. Hiring nameless, faceless, anonymous writers from underground...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Or your favorite brand of coffee by its smell. More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Not as a make-up for doing something wrong, but as a random act of kindness just to make their day and acknowledge them for whatever you can think of, like being your 10,000th Twitter follower or being the 10th customer to order a certain cup of...

  5. How to Create a Social Media Friendly Landing Page

    People scroll through their newsfeed during coffee breaks. Community managers can create great little posts that entice and pique the curiosity of friends and fans. We demonstrate every day that we can drive traffic from social media channels to...

  6. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    If I tell you everything right now people might decide to take an extra coffee break during my presentation. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg.

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This example shows the top three best performing ads for Sears.com for the keywords "mr coffee coffee grinder", "pickup snow plows" and "canon rebel t2 35 mm". We have all done market research on our competitor's website, keywords and ads, but how...