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  1. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Location: Insurance policies in specific ZIP codes were worth considerably more than others. 2013 brought enhanced campaigns – the good and the bad – to search marketers. Plenty of changes have been made on both Google and Bing Ads in the last year...

  2. 10 Google Analytics Custom Events That Track the Untrackable

    Label: An optional value, labels let you associate data with custom events (e.g.names of videos, URLs of clicked links, user-provided values such as ZIP codes, etc. ZIP code, degree level and academic program) and the transferable credits into the...

  3. Google Launches New AdWords Targeting Option: Congressional Districts

    This allows politicians and their campaign teams to more precisely target voters, as ZIP codes or town lines don’t always correspond with voting districts. The 6th is located in western Maryland, and has been a longtime GOP stronghold, but was...

  4. Google Doodle Honors Martin Luther King, Jr. Day

    However, as Derek Alderman, a professor of geography at the University of East Carolina, pointed out to Grimm, those streets “are often confined to the black ZIP codes, ‘just reaffirming segregation. Day in the United States, is honoring the...

  5. Yahoo Adds Targeting to Search and Content Ads

    ZIP code-level geotargeting, which has been in beta since October, allows advertisers to select a ZIP code to target, or use Yahoo's dynamic mapping feature to select individual ZIP codes and ZIP codes surrounding them.