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  1. How to Use QR Codes for Better Conversion Rates

    QR codes can store 133 times more data than a UPC (1D barcode) including letters and numbers which enables storage of various content – hyperlinks, maps, phone numbers, email, and more. Smartphones are able to interpret the appropriate mobile app...

  2. Mobile Marketing Session at SES New York and Mini MBA Program at Rutgers

    Google's mobile Android operating system supports the use of QR codes by natively including the barcode scanner (ZXing) on some models, and the browser supports URL redirection, which allows QR Codes to send metadata to existing applications on...