And what about augmented reality, or QR codes. I guess I'm playing right into the cliché. However instead of looking back at "best of" fodder, I recently decided to partake in some forward looking speculation -- what us analysts do best (or worst).
They also reported that brands are still experimenting with interactive display, using QR codes. The New Jersey Nets used QR codes to reach out to fans and apply a sales message in the mobile space. Mall Of America also used QR codes to create...
Whilst many marketers may know what 2D barcodes such as Jagtags or QR codes are, it's still a subset of mobile power users/consumers who really make use of them. This approach of 'gamification' will be far more effective in the long run - and paves...
A service called Likify lets marketers add QR codes to signs or print media. Speaking of Google, it's not terribly new but worth mentioning that it has sent QR codes for merchants in its "Favorite Places" program to place in their windows.
In addition to Goggles mentioned above, bar code scanning software allows you to scan 2D bar codes in traditional media using the phone's camera, to receive more info or promotions. This includes voice search, barcode scans, augmented reality, and...
The idea is that the phone's camera scans product UPC codes and returns specs, pricing, reviews, and nearby availability. These include the favorite discussion of tech media and analyst circles: augmented reality.
