Define a naming convention for your tracking codes and always include, at minimum, the campaign medium in your tracking code parameter value. Examples of strong campaign tracking codes: One of the biggest challenges a marketer faces when trying to...
They'll check Flash and JavaScript, sitemaps and status codes, page speed, and penalties. If your site isn't working, there's always a reason, and most SEO professionals won't stop until they've figured it out.
Unfortunately, Google Analytics doesn't break down the language reports in this way as it collects this data from the users' browser and browsers use codes to set the language. This Google Analytics Language report is beneficial for understanding...
You can choose countries, regions, cities, ZIP codes, IP addresses, etc, going as broad or as specific as you would like. Online video is huge and video viewing doesn't seem to be slowing down any time soon.
Finally, these country codes are the generic country code top-level domains (gccTLDs): ad .as .bz .cc .cd .co .dj .fm .io .la .me .ms .nu .sc .sr .su .tv .tk .ws It can sometimes be annoying when you're searching for a company’s website, only to...
Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business. One page out of millions gives Mozilla trouble with Google.
When you launch your new site don't forget about your analytics codes. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your...
As someone who codes within WordPress on a daily basis, it's easy for me to sell WordPress to clients. WordPress is one of the most popular content management systems available today. In September 2012, it was reported that WordPress powers 1 in 6...
Referral codes for campaign tracking. And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users. But what about tracking success? Did you know that measuring, analyzing and...
May not contain QR codes. Facebook wants stories shared through their platform to be more vibrant, colorful, and ultimately more engaging. It seems they're just following users' lead; last year the social network shared their own research, which...
I don’t think they’ve cracked new codes. Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon.
You can also use a fantastic local keyword tool that allows to you to include cities, state abbreviations and zip codes in your search. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google...
Conversion I didn't check conversion codes in AdWords when taking over new account. Believe it or not, when I asked long-time PPC pros to share their biggest mistakes, there were more than I could fit in one column!
Only 13 percent offer embed codes for images, slideshows and video. With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online...
Stripping then reading codes Google Catalogs allows publishers to amend codes to the product annotation link URLs. These codes can then be tracked in Google Analytics. For this to work properly, publishers have to work closely with their...
Section headers are appropriate in print catalogs as well, replacing the web snippet annotations with QR codes. If your company does a lot of its sales through catalogs, then getting your products in front of this consumer via Google Catalogs is...
Provide the state/city names + ZIP codes or describe the groups of users. In case you hadn’t noticed, his counterpart at Bing, Duane Forrester, has been pretty active himself. If you haven’t already, you should check out Bing’s Webmaster Guidelines...
In addition, similar targeting improvements in the AdWords interface that allow advertisers to define lists based on URLs instead of creating new codes, are really advanced level features that move the dial on any PPC account.
A list of URLs and response codes will appear at the bottom of the page This continues to be true in 2013. What has changed over the years is the degree of risk associated with operating outside of the Google Webmaster Guidelines.
Tools like Firebug are free and allow marketers to test their clients' conversion or remarketing codes. Oftentimes if a new code has to be placed on an advertiser's site or there are codes that aren't working, web development tools help marketers...
