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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can we include our own website analytics code on [VENDOR NAME]'s pages? What is [VENDOR NAME]'s point of view as it relates to call tracking and local search optimization? Not all of the questions below might be applicable to your business, but...

  2. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Identify custom data that might need to be captured in addition to what GA tracks out-of-the...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    By adding one line of code to your Google Analytics snippet, you could fire off an event to GA after a certain amount of time elapsed. Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is...