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  1. 6 Tips for Aligning Your National, Local SEM Efforts

    When developing your list, remember that the local user may be searching with non-postal geographic designations (e.g.florists in the Loop" instead of "Chicago florists"). Keywords containing ZIP code designations won't typically drive a high...

  2. Topix.net Has One Impressive Year from Both Business and User Perspective; Ends Year with New Look and Design

    The expansion of Topix into Canada with new local pages for most Canadian postal codes and new Canadian sources. Btw, many users don't realize that the Topix database offers an advanced search interface that offers several options including...

  3. Blogs, Boards, and Posts: Capturing Consumer Buzz Online

    For example, people can track the shipping progress of package deliveries from FedEx, UPS, and the United States Postal Service-within their Bloglines MyFeeds page. He also recommended going to WOMMA.org for a copy of the Word of Mouth Marketing...