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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns – some have trouble getting the code added to their site in a timely fashion, others have trouble mapping their remarketing flow, and some are just...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Errors: Screaming Frog also generates a status code column in each crawl report where you can sort by 404 errors on your site. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up...

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    In order to ensure that the proper content is displayed you will need to add the proper tags into the code for each page. Language Code: ISO 639-1 Language & Country Code: ISO 316-1 Alpha 2 If you utilize hreflang, Google will be able to display...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can we include our own website analytics code on [VENDOR NAME]'s pages? How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME...