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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The advanced segment that works with this code identifies the visitor-level variable associated with the user on subsequent visits for as long as their cookie persists. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    We can be identified by our IP address, our computer name, our phone's IMEI code.that's only a few of the unique identifiers we're all tied to. The Justice Department certainly hasn't been bashful about asking various search engines and social...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    You'll need to code all of the pages included in the tests. So make sure you get the code on the page so your website can respond accordingly. This issue is that unless you can get your JavaScript code on their page, you can't really test on it.

  4. Google Privacy Director Alma Whitten Resigns

    Google representatives said the collection came when a piece of code was unintentionally kept on Street View cars that went out into the wild. Google's privacy director has resigned from her position after nearly 10 years of service at the search...

  5. SEO Diagnostics: Urgent & Preventive Care

    Educate all stakeholders, especially those with control over code or content. Use the asynchronous GA code (if you use Google Analytics), which is much quicker. Given that it isn't trivial to do, you have always serve the exact same HTML code and...

  6. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    With two pieces of code, you can either tell Bing what position you want your site to appear in, or simply rank one spot higher than your competitor. Upon launch we’ll only recognize one “must_be_before” tag, but beginning on April 1st, 2014, you...