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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    The client had inadvertently "messed up" and – for a period of time – sales were being registered as "$1.00" when they should have been "$1,000" (client used a faulty conversion code; wasn't discovered for 6 weeks), so reporting on sales figures...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    PPC:Using a piece of Java code, dynamic pages can insert different messages based on user data from automation and CRM. This can be done on a separate budget that doesn't hit the search marketing team's (shh.don't let the automation team catch on).

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The advanced segment that works with this code identifies the visitor-level variable associated with the user on subsequent visits for as long as their cookie persists. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set...

  4. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    We can be identified by our IP address, our computer name, our phone's IMEI code.that's only a few of the unique identifiers we're all tied to. The Justice Department certainly hasn't been bashful about asking various search engines and social...