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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns – some have trouble getting the code added to their site in a timely fashion, others have trouble mapping their remarketing flow, and some are just...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Errors: Screaming Frog also generates a status code column in each crawl report where you can sort by 404 errors on your site. Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be...

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    In order to ensure that the proper content is displayed you will need to add the proper tags into the code for each page. Language Code: ISO 639-1 Language & Country Code: ISO 316-1 Alpha 2 If you utilize hreflang, Google will be able to display...

  4. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...