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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Now that Google has been named one of the first three officially credentialed identity providers (along with PayPal and Equifax), there may be a new sheriff in town – at least a new deputy. We can be identified by our IP address, our computer name...

  2. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    To make sure that most of its users, partners, and advertisers embraced this redesign, YouTube provided an early preview, code named Cosmic Panda, on July 7, 2011. With 20/20 hindsight, it’s relatively easy to identify the top online video trends...

  3. Major YouTube Redesign Zooms in on Channels, Video Discovery, Social Sharing

    But to make sure that most of its users, partners, and advertisers embraced this week’s big redesign, YouTube provided an early preview, code named Cosmic Panda, on July 7, 2011. With more than 3 billion videos viewed each day on YouTube, why bother?

  4. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Select Call Extensions (previously named Phone extensions) in the shaded View drop down box. Caller area code Launched towards the end of last year, call tracking has been limited to a small number of advertisers in the AdWords innovations program...

  5. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Tip: Insert a named anchor tag before this section to make jumping here easy from any point on the page. The following code can be included on pages to specify the default thumbnail image: link rel="image_src" href="http://site.com/your-image-here...

  6. Is the Google News Redesign a Repeat of the New Coke Disaster?

    The company had conducted taste tests of the new flavor for Coke, code named "Project Kansas," and most tasters said they would buy and drink it. I want my sections back with news by zip code along with other important headlines that aren't...