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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. For example, if you work for The Economist, don't expect to see you name appear on any of your articles. You're starting a new business. You have a great idea or product, some money to invest...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    One example is Visual Website Optimizer (starting at $49 per month), which provides a simple line of code that allows you to target consumers based on multiple variables and deliver dynamic content. Demographics and Psychographic Segmentation...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    By adding one line of code to your Google Analytics snippet, you could fire off an event to GA after a certain amount of time elapsed. Name the tag "ABR Time Fire". Leave that event name in place. The event name will be pre-populated with "gtm...

  4. Top 10 SEO New Year's Resolutions for a Successful 2014

    Get Your Site Fit, Lose Excess Code Weight is sure to (finally) be the year of mobile, right after the year of mobile that was 2013. Whichever you chose (and Google recommends in most cases a well-engineered responsive site), make certain to trim...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Make sure applicable presentations, media content, and other promotional material contain requisite embed code and share buttons, either through integration of existing social media assets or direct implementation on site/conference.

  6. Twitter Speak From @ to Z – Terms & Definitions

    You simply take that code and put it right into your article. Below shows the code you get when you click "embed. You put the @ sign in front of that person's Twitter name. With millions of users, Twitter is a must for marketers.

  7. Recovering from Penalties, Penguin, and Panda

    You can go into Google Webmaster Tools, Fetch as Googlebot, and examine the code to find out. If you're going to embed links, stick to branded links for your site or business name in the footer of the press release.

  8. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    Another example I came across was a faulty breadcrumb trail that never showed up visibly, but still resided in the code. Rel=canonical is such a simple line of code, but can provide quite a negative punch when not handled correctly.