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  1. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    By adding one line of code to your Google Analytics snippet, you could fire off an event to GA after a certain amount of time elapsed. This tutorial will focus on the process for implementing adjusted bounce rate once you're up and running with...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Remarketing, either through the Google Analytics or Remarking code snippet. Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google.

  3. Google Analytics Finally Gives Developers Content Experiments API

    Testing Without Redirects: When performing A/B tests with Content Experiments, the snippet of code you place on your "A" page redirects users to the "B" page. Google offers technical documentation that involves sample Python code through Google's...

  4. Marketing Automation & Search – 3 Strategies for Mutual Success

    Our internal pages can replace standard logos with the logos of our manufacturing clients and also display snippet testimonials from other CEOs who love our software. PPC:Using a piece of Java code, dynamic pages can insert different messages based...

  5. Google Rich Snippets Testing Tool Gets New Name, Design, Languages

    Google announced improvements to their rich snippet testing tool late last week, including a new moniker: the Structured Data Testing Tool. Sure I could edit the code down to fit the 1500 character limit, but then it's not practical because it...