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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Keep the content and layouts of your most popular segments in mind as you’re looking at...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    By adding one line of code to your Google Analytics snippet, you could fire off an event to GA after a certain amount of time elapsed. By following the tutorial above, you'll be able to leverage Google Tag Manager to efficiently roll out, and track...

  3. Google Analytics Adds Mobile Capabilities to Tag Manager

    For websites, using Google Tag Manager meant better managing of code and – more importantly – increased page load speed. Last year, Google introduced Tag Manager to help you sort out the multitudes of JavaScript code snippets that are required for...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    This is a technique that combines and compresses website code into smaller chunks to speed up your site. W3C-valid code is the one thing you can do prior to launch to have some confidence around a search engine spider being able to crawl your site.

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Crawlability Obstacles: Code the website free from obstacles such as Flash and excessive or obtrusive JavaScript. All the SEO basics matter here in terms of getting your branded content indexed by Google and other engines (e.g.special attention to...

  6. 7 Critical Web Redesign Considerations You Can't Overlook

    Coding: Your site redesign should be seen as an opportunity to give your code a spring-clean. To ensure that your site has the greatest possible search visibility, you need to make sure that your code makes it as easy as possible for the spiders to...