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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    PPC:Using a piece of Java code, dynamic pages can insert different messages based on user data from automation and CRM. There's a fine line between repurposing good content and making Google angry. Well, if you know how often a typical SEO/PPC lead...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The advanced segment that works with this code identifies the visitor-level variable associated with the user on subsequent visits for as long as their cookie persists. Analyzing your website data with Google Analytics is much like mining for gold.

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    We can be identified by our IP address, our computer name, our phone's IMEI code.that's only a few of the unique identifiers we're all tied to. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could...

  4. Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

    And sometimes people are just registering certain country code top-level domains (ccTLDs) because they are trendy, especially for marketing purposes. Finally, these country codes are the generic country code top-level domains (gccTLDs): ad .as .bz...

  5. 4 Steps to Take After a Google Manual Penalty is Removed

    Glenn Gabe recently described in detail why your source code matters. Once you have clean code, it's time to conduct an on-page SEO site audit. A good foundation begins with clean source code. After you have meticulously completed a link audit and...

  6. Top 5 Reasons Against Implementing a Tag Management Solution

    Tag management software essentially injects code into our website, how can we trust that our website will be safe from malicious intent? There are many ways a hacker can take advantage of vulnerabilities in your website, many of which don't involve...

  7. Landing Page Optimization: How to Identify Testing Opportunities

    You'll need to code all of the pages included in the tests. So make sure you get the code on the page so your website can respond accordingly. This issue is that unless you can get your JavaScript code on their page, you can't really test on it.