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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Making this decision will help you consolidate SEO authority, create a streamlined experience, reduce resources, and scale updates across all device types from a central code base. However, with this being Google’s preferred method of Web...

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    This adds code bloat, can be awkward and is limited to key entry pages. This is also the most work, of course, as code needs to be written for each level of client functionality across the entire site.

  3. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns – some have trouble getting the code added to their site in a timely fashion, others have trouble mapping their remarketing flow, and some are just...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    To get this data, you need to implement a slight tweak to your Google Analytics code if you haven't already. When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Errors: Screaming Frog also generates a status code column in each crawl report where you can sort by 404 errors on your site. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up...

  7. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    In order to ensure that the proper content is displayed you will need to add the proper tags into the code for each page. Language Code: ISO 639-1 Language & Country Code: ISO 316-1 Alpha 2 Google Webmaster Tools has announced the addition of a new...