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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Deal Seekers: -coupon, -promo code, -free So much is on the minds of marketers, but often, marketers skip past boring topics like keyword strategy, which often turn out to be the most valuable. For example, diving deep into a "boring" topic like...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Really, the web spam team writes all sorts of code but that goes into the holistic ranking we do, and so if you're affected by one algorithm do you call it penalty, and if you're affected by another algorithm do not call it a penalty, is a pretty...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. You're starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the time...

  4. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Code that was found in graffiti form in Istanbul: When Turkish Prime Minister Recep Tayyip Erdoğan first announced plans to "eradicate" Twitter, in response to leaks and criticism of the government made through Twitter, it got many people's...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    One example is Visual Website Optimizer (starting at $49 per month), which provides a simple line of code that allows you to target consumers based on multiple variables and deliver dynamic content. You have to create dynamic web experiences that...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Conversion rate optimization (CRO) has quickly shifted the priorities of marketing...