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Social Media Policy Database: Ever wonder what the social media guidelines looked like for big brands like Coca-Cola, Nordstrom, or Walmart? The good, the bad, and the ugly stemming from social media sentiments that bubble up to a brand are a...
Take an extreme example: can you honestly remember the first time you became familiar with Coca-Cola? Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us?
Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L'Oreal, Twentieth Century Fox and Coca-Cola.
Watchers of "American Idol" know that a branded cup of Coca-Cola is constantly present on stage. This was obviously the result of Coca-Cola sponsorship, but it wasn't disclosed in any obvious way to viewers and is generally accepted.
Its milestone campaigns include: T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man Could Smell Like campaign, and Coca-Cola’s Happiness series. Earlier this month, Unruly announced a $25 million Series...
Fast forward to 2012 to Coca-Cola’s Content 2020 vision and we begin to see the fusing together of content marketing and digital marketing (of which SEO is a part) with its "liquid and linked" strategy.
Toronto-based Syncapse is privately held and counts Disney, BlackBerry, the Coca-Cola Company, and RIM among their clients. Social performance management platform Syncapse has announced their intention to acquire Clickable, given closing conditions...
They examined six different implementations of Timeline for brands, using American Express, Pizza Hut, Manchester United, Gap, Coldplay and Coca-Cola as examples. Users were observed taking interest in the “About” section of brand pages and shared...
Coca-Cola leaves riddles for their Facebook Fans, leading fans to third party websites. Think outside the box like Coca-Cola and Red Bull by leading fans across multiple platforms to win prizes. In addition to setting up milestones, you can also...
Brand Pages were first available to 21 select advertising partners, including Bing, Coca-Cola and HP. Search Engine Watch spoke with companies using Twitter Brand Pages back in January, when Coca-Cola’s director of worldwide interactive marketing...
Bing and Coca-Cola both shared their experiences with Twitter’s brand pages and tips for the next generation of advertisers offered the enhanced profiles. At the time, they were offering the enhanced company profiles to a select group of 21 of...
We also spoke with Eric Hadley, general manager of worldwide marketing for Bing and MSN and Michael Donnelly, director of worldwide interactive marketing at Coca-Cola, about their experience with Twitter’s new enhanced profile pages and offered...
Jonathan Mildenhall, VP of Global Advertising Strategy at Coca-Cola Depending on your role in the company (media buyer, content creator, channel partner/affiliate manager, etc.this kind of data ideally improves how and where you spend your time and...
Other launch partners receiving more robust brand pages include brands like Coca-Cola, Nike, Dell, American Express, McDonald's, Best Buy, Subway, JetBlue, and Heineken. Access to all interactions a user has had with a company's customer service or...
As Coca-Cola’s marketing team has taught us, “expressions trump impressions. Again, there is natural overlap – but whether your company is seeking to develop short-term marketing campaigns or over-arching customer relationship management (CRM...
The top brands remain unchanged from 2010, with Coca-Cola, at a brand value of more than $71 billion, taking the top spot for the 12th consecutive year. Using a formula to measure and calculate financial performance, the role of the brand, and...
Coca-Cola’s concept of “liquid” means the company’s content is produced in a framework of dynamic storytelling that has a natural affinity to go to the furthest points possible. Her content is specific to Facebook, yet still applicable and relevant...
Facebook has brought on Sarah Personette, formerly of Starcom, who previously worked with strategic planning for Minute-Maid and Coca-Cola; both Minute-Maid and Coca-Cola are major Facebook advertisers.
It's only Saturday, but I already think the Google News redesign is a repeat of The Coca-Cola Company's New Coke disaster in 1985. Now, it appears that many of the Google engineers are too young to remember the Coca-Cola New Coke disaster back in...
After researching the backstory behind a new, greener, design of Coca-Cola bottles, these bloggers stumbled upon a product section of eBay which, uncannily, read like a list of unremarkable product launches from an analog era.
