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Coca Cola Company

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  1. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns from Guinness, Coca-Cola, Unilever's Cornetto, and Energizer Batteries, sought to determine the impact of peer...

  2. How to Avoid PR Disaster With a Social Media Policy

    Social Media Policy Database: Ever wonder what the social media guidelines looked like for big brands like Coca-Cola, Nordstrom, or Walmart? The good, the bad, and the ugly stemming from social media sentiments that bubble up to a brand are a...

  3. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    Its milestone campaigns include: T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man Could Smell Like campaign, and Coca-Cola’s Happiness series. Earlier this month, Unruly announced a $25 million Series...

  4. 5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]

    They examined six different implementations of Timeline for brands, using American Express, Pizza Hut, Manchester United, Gap, Coldplay and Coca-Cola as examples. Users were observed taking interest in the “About” section of brand pages and shared...

  5. How Advanced Marketers Will Use Facebook in 2012

    Jonathan Mildenhall, VP of Global Advertising Strategy at Coca-Cola Depending on your role in the company (media buyer, content creator, channel partner/affiliate manager, etc.this kind of data ideally improves how and where you spend your time and...