A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns from Guinness, Coca-Cola, Unilever's Cornetto, and Energizer Batteries, sought to determine the impact of peer...
Social Media Policy Database: Ever wonder what the social media guidelines looked like for big brands like Coca-Cola, Nordstrom, or Walmart? Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR...
Take an extreme example: can you honestly remember the first time you became familiar with Coca-Cola? Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us?
Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L'Oreal, Twentieth Century Fox and Coca-Cola.
Watchers of "American Idol" know that a branded cup of Coca-Cola is constantly present on stage. This was obviously the result of Coca-Cola sponsorship, but it wasn't disclosed in any obvious way to viewers and is generally accepted.
Mann referenced the cover of Fortune showing will.i.am as a go-to guy for Coca-Cola and other big brands, looking to create fresh content people will want to interact with. Know Your Audience. Well. Covario's search conference started off with an...
Its milestone campaigns include: T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man Could Smell Like campaign, and Coca-Cola’s Happiness series. Unruly Media today is launching an algorithmic tool that...
Coca-Cola (I hear they put a penny or two into market research) is a great example. No, their ads are short and sweet ranging from "Enjoy Coca Cola" to some of the classics "Always Coca-Cola.and "Coke is it!
Fast forward to 2012 to Coca-Cola’s Content 2020 vision and we begin to see the fusing together of content marketing and digital marketing (of which SEO is a part) with its "liquid and linked" strategy.
Coca-Cola, alongside a handful of other immensely successful brands-as-publishers, has advocated for a 70/20/10 approach to content creation. I urge you to realize that Coca-Cola, before it became Coca-Cola, was merely a soda pop.
Twitter said that it has been testing the tool for several weeks with advertises such as British Airways and Coca-Cola. Twitter has announced an advertising tool that will allow companies to target tweets at specific users.
Toronto-based Syncapse is privately held and counts Disney, BlackBerry, the Coca-Cola Company, and RIM among their clients. Social performance management platform Syncapse has announced their intention to acquire Clickable, given closing conditions...
Could we see branded URLs such as cocacola.google+ for Coca-Cola’s Google+ page, or even www.cocacola.g+? Google plans to submit applications for several generic top-level domains (gTLDs) before the April 12th deadline for this round of submissions.
They examined six different implementations of Timeline for brands, using American Express, Pizza Hut, Manchester United, Gap, Coldplay and Coca-Cola as examples. Users find some elements confusing, such as unexpanded apps and the “See More” breaks...
Coca-Cola leaves riddles for their Facebook Fans, leading fans to third party websites. Think outside the box like Coca-Cola and Red Bull by leading fans across multiple platforms to win prizes. Search Engine Watch’s Miranda Miller wrote about the...
Brand Pages were first available to 21 select advertising partners, including Bing, Coca-Cola and HP. Search Engine Watch spoke with companies using Twitter Brand Pages back in January, when Coca-Cola’s director of worldwide interactive marketing...
Bing and Coca-Cola both shared their experiences with Twitter’s brand pages and tips for the next generation of advertisers offered the enhanced profiles. Twitter’s brand pages are about to become a lot more common.
As an example, one surprising search result you can find is for Coca-Cola's Google+ page. Google's Search Plus Your World is the most recent and arguably most significant change the search engine behemoth has made to search yet.
We also spoke with Eric Hadley, general manager of worldwide marketing for Bing and MSN and Michael Donnelly, director of worldwide interactive marketing at Coca-Cola, about their experience with Twitter’s new enhanced profile pages and offered...
Jonathan Mildenhall, VP of Global Advertising Strategy at Coca-Cola Still, our experimentation and experiences often lead to insights about “what’s next. Hopefully, the following insights and sample tools mentioned in this article will inspire your...
