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Coca Cola

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  1. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    This, according to a recent study by AdGooroo, which looked at the PPC strategies of some of the biggest consumer brands in the world like Coca-Cola, Kraft, and others. Some of the top manufacturers of consumer packaged goods (CPG) – those products...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns from Guinness, Coca-Cola, Unilever's Cornetto, and Energizer Batteries, sought to determine the impact of peer...

  3. How to Avoid PR Disaster With a Social Media Policy

    Social Media Policy Database: Ever wonder what the social media guidelines looked like for big brands like Coca-Cola, Nordstrom, or Walmart? Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR...

  4. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Mann referenced the cover of Fortune showing will.i.am as a go-to guy for Coca-Cola and other big brands, looking to create fresh content people will want to interact with. Know Your Audience. Well. Covario's search conference started off with an...

  5. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    Its milestone campaigns include: T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man Could Smell Like campaign, and Coca-Cola’s Happiness series. Unruly Media today is launching an algorithmic tool that...