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  1. Rumors of the Press Release's Death have been Greatly Exaggerated

    At SES San Francisco, I interviewed Topher Cohen of CNN about what's next for news search optimization. What is next for news search optimization with Topher Kohan, CNN at SES San Francisco 2010 Simon Dumenco wrote an article in Advertising Age...

  2. SearchDay | Canaries in the SEM Coal Mine

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. It allows CNN anchor Rick Sanchez to have a relationship with 30,000 people, and make a connection with them that can translate to other media.

  3. SearchDay | Trick or Tweet for CNN

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. It allows CNN anchor Rick Sanchez to have a relationship with 30,000 people, and make a connection with them that can translate to other media.

  4. Trick or Tweet for CNN

    CNN anchor Rick Sanchez is an early adopter of harnessing the power of the social graph. Sanchez's experiment, which turned into an overnight success, can be summed up in the following tweet from his producers.just finished editorial meeting with...

  5. SEW Experts: Trick or Tweet for CNN

    In today's building brand equity column, "Trick or Tweet for CNN," Erik Qualman explains that companies need to relinquish the total control they've had and allow users, consumers, viewers, etc.to take their rightful ownership.